TRP Full Form: How to Calculate and Measure the TRP?

TRP full form is described as Television Rating Point or also known as Target Rating Point. Nowadays, HIV is spreading very fastly which is basically shown on the news channels which is why the TRP of news channels are increasing day by day. Do you know the HIV full form if not then we will tell you HIV stands for Human Immunodeficiency Virus which is very harmful and contagious. 

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TRP Full Form 

TRP full form is Television Rating Point or Target Rating Point. It is a metric used to assess a television program’s popularity. Also, It is employed to determine the television broadcast with the highest viewership. It gauges public interest and demonstrates a program’s efficacy. A high TRP for a program means that many people are viewing it. The information is essential for marketers because their adverts are positioned with greater TRPs throughout the show. TRP can be calculated using a tool called a “people metre” connected to TVs in a select group of viewers’ homes. These figures represent surveys of TV owners from various demographic and geographic groups, according to interpretation.

Importance of TRP

1. Money

Money is the answer to this query. A high TRP for a given programme indicates that it has a sizable viewership, which suggests that advertisers would spend more to advertise on the programme.

2. More Revenue 

We all know that all businesses aim to increase their profits, therefore a high TRP promises greater money. TRP also aids in positioning the channel in this rat race. Advertisers and creators can comprehend the audience’s mentality.

3. Attracts Indian Audiences

The ability to create material specifically for TRP enables content producers. For instance, Indian audiences like drama and masala in all forms. Although people’s tastes have evolved and they now place more value on content-driven shows as a result of the growth of web series and streaming platforms. However, there is still a sizable population who like masala and drama.

4. Indian audience loves watching things related to actors

As a result, even news outlets attempt to sensualize the situation in every manner imaginable rather than reporting the facts accurately. Also, Indian viewers like seeing items that are linked to actors and their personal life. Because of this, a lot of television programmes and news outlets present unrelated information on well-known performers.

5. Success and wealth

Many individuals believe that content producers do not desire to provide original material. However, this is untrue. The majority of the time, when they produce original material, they don’t receive a positive reaction. They do so by following the conventional route to success and wealth.

6. Accountable

In other words, we are accountable for what we see since content producers give us what we want of them. 

How to calculate TRP? 

The total number of viewers for a particular program on TV by the total number of people in the sample is how TRP is calculated. 

Formula for calculating TRP is:

TRP= Total number of viewers/ Total number of people in sample X 100

Methods to measure TRP

To measure the TRP value there are two techniques which are mentioned below:-

1. Picture Matching Technique

This method uses a people metre to continuously track the tiny portion of the TV screen being watched after survey household data is collected and also utilised to determine national ratings.

2. Technique for Frequency Monitoring

In this system, the time and programme that an audience watches on a specific day are determined by a people metre. The average, which is computed over 30 days, informs viewers about the popularity of a particular channel.

Among these techniques, Picture Matching method is the best technique than a technique for frequency monitoring.

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